Overview

Microsoft Dynamics 365 Marketing Functional Consultants implement solutions that attract and convert leads, build brand awareness, standardize omnichannel messaging, and deliver marketing insights.

Job role: Functional Consultant

Required exams: MB-200MB-220

Skills measured

• Perform discovery, planning, and analysis
• Manage user experience design
• Manage entities and data
• Implement security
• Implement integration
• Perform solutions deployment and testing
• Configure marketing applications
• Manage segments and lists
• Create and manage marketing forms and pages
• Manage leads
• Create and manage marketing emails
• Manage customer journeys
• Manage events and webinars
• Configure and analyze customer responses